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Hasbro and Disney Extend Strategic Merchandising Relationship for Marvel and Star Wars Franchises

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Hasbro, Inc. (NASDAQ:HAS) and The Walt Disney Company (NYSE: DIS) today announced a renewal of Hasbro’s rights under its strategic merchandising relationship for major Disney entertainment properties Marvel and Star Wars.

Under the Marvel license agreement, Hasbro will continue to develop a wide range of toys and games for Marvel's global Universe of more than 8,000 characters, including Iron Man, Spider-Man, Captain America, Black Widow and Black Panther. The Star Wars license agreement includes the rights to toys and games based on entertainment like Star Wars: The Clone Wars and The Mandalorian, incorporating fan favorite characters such as The Child from The Mandalorian, affectionately known as Baby Yoda. The agreements are multi-year agreements.

he agreements cover entertainment released during their terms for the respective franchises, including all film and television properties as well as properties from Disney+.

"We are pleased to build on our relationship with Disney and extend our agreement for Marvel and Star Wars franchises," said Brian Goldner, Hasbro's Chairman and CEO. “Disney’s celebrated franchises are consistently ranked as top toy properties and provide expansive content for us to build upon for years to come.”

"Our longstanding relationship with Hasbro has provided generations of Disney fans with quality play experiences," said Ken Potrock, president, consumer products commercialization, Disney Parks, Experiences and Products. "Continuing this successful collaboration for our Marvel and Star Wars franchises enables families and fans around the world to immerse themselves in our iconic stories and engage with our rich characters.”

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Well, I'm glad that's put to bed.

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I remember when Hasbro first got the license and we were all trying to get the license back to TB. Now I can't imagine any other company doing ML. Best news of the TF. Forget the figures. they are just icing on the cake.

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Well yeah, can't see anyone else doing ML. Glad this is confirmed, although that means my wallet will continue to suffer. Speaking of wallet, I can't wait to see what figures are announced!

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PR doesnt say for how long the new license agreement is for. Hopefully they will divulge that info in this hour long financial press conference call I am about to listen to.

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This is great news. i never really gave it too much worry but in the back of mind the thought of starting my collection over with a new companies version of character X was the stuff of nightmares. Hasbro's Marvel Legends is by far the best line on the market, glad to see they will be able to continue. 

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4 hours ago, tarot said:

I remember when Hasbro first got the license and we were all trying to get the license back to TB. Now I can't imagine any other company doing ML. Best news of the TF. Forget the figures. they are just icing on the cake.

Yeah! I quit collecting MLs then. It took them close to a decade but now they are knocking it out of the park.

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