Disney Lays Off Isaac Perlmutter, Chairman Of Marvel Entertainment

[Outsiders]

Isaac “Ike” Perlmutter, the chairman of Marvel Entertainment, and the man who sold Marvel to Disney has been laid off from Disney in an attempt at cost-cutting measures.

Marvel Entertainment’s co-president Rob Steffens and chief counsel John Turitzin were also dismissed from their position.  Dan Buckley, president of the division, is staying and will report to Marvel Studios chief Kevin Feige.

Lay-offs and firings from Disney have been an ongoing struggle as the company is attempting to reduce costs by $5.5 billion, which included reducing the workforce by 7,000 employees, as well as the expected return of the dividend payment for shareholders by the end of 2023.

Perlmutter made news in 2009 when he sold Marvel to Disney for $4 billion.  He first took control of Marvel Entertainment in the 90s when the comic book company was in the midst of bankruptcy and it was folded into Toy Biz, the toy company co-run by Perlmutter and Avi Arad.

Source: Variety

[monron999]

Couldn't have happened to a worse person and it couldn't have happened at a better time. Good riddance.

[Hogun]

Goodbye! Good riddance! He almost killed the MCU. This should have happened back in 2014 when Civil War was in pre-production. Thanks for delaying Black Panther until 2018!

[Faust]

Perlmutter and Arad, both responsible for bringing us amazing things (Toybiz, saving Marvel comics, kick starting the MCU)  and so many awful things and bad decisions. Both such despicable characters that by the end nobody wanted to deal with them but couldn't get rid of them. Perlmutter won't be missed and will go down in infamy for his notorious penny pinching. Hopefully morale and better talent will return to Marvel comics now he's gone. 

[icematta]

On 3/29/2023 at 8:05 PM, Hogun said:

Goodbye! Good riddance! He almost killed the MCU. This should have happened back in 2014 when Civil War was in pre-production. Thanks for delaying Black Panther until 2018!

And you forget about the riff between TV and Movies, thanks to this guy...

[Satam]

On 3/30/2023 at 3:21 PM, icematta said:

And you forget about the riff between TV and Movies, thanks to this guy...

I thought that was because Feige and Loeb don't get along. Or do you mean the fact that Marvel Television and Marvel Studios were separate entities in the first place?

[tarot]

On 3/30/2023 at 8:42 PM, Satam said:

I thought that was because Feige and Loeb don't get along. Or do you mean the fact that Marvel Television and Marvel Studios were separate entities in the first place?

Loeb was only Perlmutter's lapdog. When he was made the head of Marvel, he appointed Loeb to Marvel TV and they worked to try to pull as many characters as they could into the TV side so Fiege couldn't use them. Fiege had to essentially go over both their heads and threaten to quit if he was given full control of all of the MCU.  

[RobertD]

HAhaha, oh man, that's good to hear.  The writing has kind of been on the wall for a bit as Disney had already essentially de-fanged him anyway, but it's good to see it made official nonetheless. 

[icematta]

On 3/30/2023 at 2:37 PM, tarot said:

Loeb was only Perlmutter's lapdog. When he was made the head of Marvel, he appointed Loeb to Marvel TV and they worked to try to pull as many characters as they could into the TV side so Fiege couldn't use them. Fiege had to essentially go over both their heads and threaten to quit if he was given full control of all of the MCU.  

Yeah, but nevertheless the damage was already done, many series with misused characters, let's hope with born again, they will give some characters a second chance in the MCU...