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Hasbro Celebrates Avengers 60th Anniversary! Part 1 of 7


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On 10/19/2023 at 11:49 AM, JayC said:

I know it ruins the illusion some people have that stretch goal figures are free, but a $200 Giant Man with three additional figures was never going to be an option. If the figures had been included in the campaign then Giant Man would be priced closer to what we saw with Galactus and Sentinel.

ARE the bonus tiers worked into the retail price?  I was under the impression, and this could be me being naive and believing that companies are essentially nice, but I was under the impression that they have margin goals for each tier, and if they can crack the next tier, they can afford to give extra figures.  Yes, they would make less margin per sale, but the volume brings in more overall margin.  The tiers are a way to drive that volume.

That would explain how they could throw in an extra Sentinel tentacle, manufacture a fourth tier for the Tri-Sentinel head, and include a surprise add on to Deathsaurus, all without changing the price.

It's always bugged me when margin rate is given more weight than margin dollars.  You can't put rate in the bank...

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On 10/19/2023 at 2:40 PM, MeGrimlock78 said:

ARE the bonus tiers worked into the retail price?  I was under the impression, and this could be me being naive and believing that companies are essentially nice, but I was under the impression that they have margin goals for each tier, and if they can crack the next tier, they can afford to give extra figures.  Yes, they would make less margin per sale, but the volume brings in more overall margin.  The tiers are a way to drive that volume.

That would explain how they could throw in an extra Sentinel tentacle, manufacture a fourth tier for the Tri-Sentinel head, and include a surprise add on to Deathsaurus, all without changing the price.

It's always bugged me when margin rate is given more weight than margin dollars.  You can't put rate in the bank...

Standard answer should be no they are not. And the tiers should be bonuses for going above and beyond backing the project. But we all know that isn't true. The price for this item is $200. That's with 2 alternate portraits. But think about what it probably would have been if it had one or two or three figures as unlockables. They sure weren't going to do it for free. I'd say the price would have been around $250 at that point. But it's a really tricky balancing act. Would we have supported it at $250 with the chance of those unlockables not happening? The EoV most definitely took those unlockables into account and that is partially why it cost so much. But as fans we caught on and knew we weren't really getting anything as a bonus when all was said and done. That's part of the uproar that was created by that simple Early Bird Robbie head sculpts. Most of us felt like it was obviously worked into the budget so we should have all gotten it regardless. Then it was nothing but downhill from there and we know the rest with the characters forever locked behind tier walls. Hasbro went minimalistic with this one without trying to promise too much and in turn not giving us much reason to expect too much. I suspect if this thing funds this will probably be the model for all future Haslabs. A few little pretties, no figures but some reveals of related figures down the line. At least as it pertains to ML.

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On 10/19/2023 at 11:35 AM, leokearon said:

Definitely thst Purple look, also the Yellow and Red Bushema look

When I was a kid, I used to call that Yellow and Red outfit the "anti-Iron Man" costume because its colors are reversed from his ( I didn't know all the characters yet and got it in my head that she picked that just to irritate him).  I know, I know....weird and nerdy. But I was (am) a nerdy fellow. 

That's up in my top 5 best outfits for her. And again, I'm glad they didn't do the hostage thing with her and this haslob thing. 

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On 10/19/2023 at 3:40 PM, MeGrimlock78 said:

ARE the bonus tiers worked into the retail price?  I was under the impression, and this could be me being naive and believing that companies are essentially nice, but I was under the impression that they have margin goals for each tier, and if they can crack the next tier, they can afford to give extra figures.  Yes, they would make less margin per sale, but the volume brings in more overall margin.  The tiers are a way to drive that volume.

That would explain how they could throw in an extra Sentinel tentacle, manufacture a fourth tier for the Tri-Sentinel head, and include a surprise add on to Deathsaurus, all without changing the price.

It's always bugged me when margin rate is given more weight than margin dollars.  You can't put rate in the bank...

The way it works, This is basically a made to pre-order with a minimum set order required to move forward. Hasbro prices out everything which includes any stretch goals and then determines how many they need to produce in order to make it cost effective. Remember the more of something you can produce the cheaper it is to have made at the factory. So lets go back and look at Galactus as an example which cost $399 with a minimum backer goal of 14k backers. That  means in order for it to be worth making just Galactus (Meaning they make back all their expenses to make the figure plus some type of reasonable profit margin), they needed to sell at least 14k units at the $399. The stretch goals are also factored into to that $399 price but in order for those to be cost effective to be included they then need to be able to produce the additional quantities. If Hasbro threw in all three figures that came with Galactus at the $399 and only sold 14 units they would have taken a loss. With the first extra figure Nova they needed to be able to sell an additional 2k units. With the second figure added, Silver Surfer they need only 1k additional units to be sold (Because Silver Surfer was a reissue and therefore less expensive to include). Morg needed an additional 3k units to be produced on top of everything else because it was a new figure and more of a Deluxe type figure and hence was more expensive to make. Finally the Doom head which needed an additional 2k more units to be made. 

So to sum up, in order for this to be profitable its a combo of price and number of units they can produce. Thats why something at general retail is cheaper than a limited run exclusive like this because they can produce a lot more. When retailers see Giant Man who is big and takes up a lot of shelf space struggle to sell even 10k units, that sends a message that they dont want to touch it with a 10 foot poll because they know they would end up getting stuck with unsold merchandise that would eventually go on clearance. 

Believe me if Hasbro could get a Target and Walmart to carry a Giant Man figure they wouldnt hesitate to do a general release as opposed to a Haslab because they would sell a hell of a lot more units and therefore make a lot more money from it.

And yes if one of these campaigns are hugely successful and they sell enough to cover all the additions and then some, then they make more money off it and people involved probably get a bonus. On the flip side if the campaign fails then money is lost, not as much money as they would loose if they did all the production and everything and then found it didn't sell well but still a loss.

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Hey JayC, can you just put this statement out on every toy channel right now, cause the amount of commentors and people running the channels need to actually hear this and think about it. It's not some vast conspiracy they've uncovered or corporate greed. Same with releasing related figures when the haslab is due, like this Wasp so many people are now finding a reason to be angry about. It's marketing. And I liked that some more Heralds came out when Galactus did. I'll be happy to get Wasp if/when we get GM. 

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On 10/20/2023 at 10:55 AM, since83 said:

Hey JayC, can you just put this statement out on every toy channel right now, cause the amount of commentors and people running the channels need to actually hear this and think about it. It's not some vast conspiracy they've uncovered or corporate greed. Same with releasing related figures when the haslab is due, like this Wasp so many people are now finding a reason to be angry about. It's marketing. And I liked that some more Heralds came out when Galactus did. I'll be happy to get Wasp if/when we get GM. 

I have had conversations with folks about this on various FB groups many times and talked about this many times on my own YT channel, but the reality is people hear what they want to hear. If someone wants to think Hasbro is ripping them off or hate on Hasbro for whatever reason then they are only going to listen to the people who feed into that narrative for them whether they know what they are talking about or not.  I have found most people aren't really interested in learning how things work or why, they just want what they want and only listen to like minded people and blow off anyone who doesnt feed into that. They will say things like I must be a Hasbro shill because I am not screaming what a ripoff this is or such.

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Hear, hear!!

I did mean it a little tongue in cheek, cause you are right. People hear what they want to hear. I'm out trying to be positive about this, cause I want it. People are finding all kinds of interesting ways to imply I want to service the Hasbro team! Lol

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On 10/20/2023 at 9:06 AM, Atlantis said:

When I was a kid, I used to call that Yellow and Red outfit the "anti-Iron Man" costume because its colors are reversed from his ( I didn't know all the characters yet and got it in my head that she picked that just to irritate him).  I know, I know....weird and nerdy. But I was (am) a nerdy fellow. 

That's up in my top 5 best outfits for her. And again, I'm glad they didn't do the hostage thing with her and this haslob thing. 

They could do a whole wave of Jan's costumes alone but I'm not sure it would sell.

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On 10/20/2023 at 9:20 AM, JayC said:

Remember the more of something you can produce the cheaper it is to have made at the factory.

See, that was the part I forgot to consider.  I was looking at the basic math, and assuming margin goals to work back to Hasbro's cost, and still saw them making profit when giving away "free" figures.

But yes, when the cost per piece goes down due to volume, they can make even MORE money than my rough calcs were showing me.

I'm still gonna believe they're free though because I want to believe Hasbro if full of good guys and not money hungry corporate types.

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On 10/20/2023 at 7:59 AM, leokearon said:

They could do a whole wave of Jan's costumes alone but I'm not sure it would sell.

Oh I absolutely agree with you, a whole wave like that would go nowhere. The Wasp just doesn't have that kind of pull. Fact is some characters are just more popular than others, that's just the way it goes. 

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Shown below via stalldwight is a look at the protype Hasbro Marvel Legends 60th Anniversary Giant-Man Haslab with the upcoming 2024 Marvel Legends Wasp Figure.

Giant Man boasts a suggested retail price of $199.99. The Giant-Man (24-inches Tall) base offering needs 10,000 backer orders to begin production. Orders beyond that will help unlock tiers that enhance your Giant-Man figure and display. It currently has 6,717 backers as of this posting.

Other official info:

12,000 backers is needed to unlock Giant-Man enhancement #1, a ghoulish display mode!

Tier 1: Marvel Zombies Faceplate

Turn your hero into a horror with the Giant-Man zombie faceplate, inspired by the Marvel Zombies comics! Bring the insatiable hunger of zombified Giant-Man to your shelf for a head-turning, brain eating display.

14,000 backers is needed to unlock Giant-Man enhancement #2, an otherworldly look!

Tier 2: Secret Invasion Skrull Head

Alternate head transforms figure into Skrull Giant-Man, inspired by the Secret Invasion comics story. Display Giant-Man as a giant Skrull to imagine the shapeshifter wreaking havoc on Earth.

From the laboratory that created Pym Particles and the android Ultron, & the crowdfunding program that brought you Sentinel and Galactus, comes a larger-than-life Avenger. Pym Labs partners with HasLab for the biggest Super Hero to hit the Marvel Legends Series: Giant-Man!

In honor of Marvel Comics' 60th anniversary of the Avengers, we are proud to present one of the original members of the first Avengers team. In 6-inch Hasbro Marvel Legends Series scale, Hank Pym is 24-inch tall Giant-Man.

This crowdfunded project will run from September 8, 2023, to 11:59pm ET on October 23, 2023 and requires 10,000 backer orders to begin production. If successful, the project will begin shipping around Fall 2024.

• 24-inch-tall Giant-Man design is inspired by character's appearance in Marvel comic books

• Features 91 total points of articulation, including 29 points in each hand

• Giant-Man figure has intricate design and premium deco

• Ultra-articulated figure is fully poseable for the ultimate shelf display

• Comes with 2 alternate face plates to display with different facial expressions

60 Years of Giant-Man

For 60 years, Hank Pym has been Marvel Comics' resident inventor. As the inventor of Pym Particles, he's fought dangers of all sizes as the tiny-but-mighty Ant-Man and larger-than-life Giant-Man. In 1963 Pym co-founded the Avengers team and was one of the original members of Earth's Mightiest Heroes, alongside his wife Janet Van Dyne (aka The Wasp), Iron Man, Hulk, and Thor.

Add to Your Classic Avengers Collection

Add Giant-Man to your collection of classic comic book Avengers! Giant-Man in his retro-inspired 1963 costume joins other classic Avengers team members, such as Iron Man, Hulk, Thor, and Captain America. These iconic heroes represent classic members of the greatest Super Hero team on Earth. (Additional figures each sold separately. Subject to availability.)

Marvel Legends Series Biggest Hero Yet

This massive, fully articulated Marvel Legends figure stands at an impressive 24-inches tall, in line with the 6-inch Marvel Legends scale. Giant-Man is the tallest hero yet designed for the Marvel Legends line and the perfect compliment to the even the most impressive Avengers collection.

All-New Sculpt and Premium Design

Inspired by the classic Jack Kirby Giant-Man design, this item has an entirely new sculpt and premium deco. To really pop on your shelves, figure has his iconic red and blue outfit, silver belt, and fine detailing designed to look like leather seams and spandex texture.

Inventing the Inventor

When it came to concepts for the next Marvel Legends HasLab, we knew that what fans needed was to complete the most iconic and mightiest team on Earth -- the Avengers. In honor of the 60th anniversary, we looked to the original team of Marvel Comics Avengers. This figure is inspired by Giant-Man's first comic appearance in Tales to Astonish #49 (1963), with details that pay homage to his long comic history and history with the Avengers.

Big Expressions with Faceplate Accessories

Display this expressive Marvel Legends Series figure with 2 alternate faceplate pieces. Figure has a stoic expression, which can be swapped out for either a smiling faceplate or angry faceplate. Multiple looks fit a multitude of poses and display scenarios.

Most Poseable Large-Scale Figure

Giant-Man has 91 points of articulation and is fully poseable, making it the ultimate display piece for the collector's shelf.

Wasp.jpg

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On 10/21/2023 at 6:20 PM, ransomz said:

Is there any reason Hasbro can’t add a couple of more weeks to the campaign?

I don't think it necessary. Everyone seems to be showing out. It looks like a lot of people were just sitting out until the deadline got closer. I think it'll only increase as the time gets shorter. And who knows how much the international sales will bring to the dance.

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