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Hasbro Panel Slated For MCM London Next Weekend (10/27-10/29)


JayC

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Looks like Hasbro's 1027 event isn't the only place we might get reveals for next week. Hasbro will be attending the MCM London convention next weekend and will have a panel taking place on that Saturday. We will of course bring you coverage of everything revealed as it happens.

Hasbro Pulse MCM London Comic Con Panel
Sat, Oct 28, 2023
11:30 AM - 1:00 PM
Centre Stage

Fans can also attend a packed toy panel on Saturday 28th October @ 11.30-12.50 on the Centre Stage. During the Hasbro Pulse panel, Hasbro brand marketing team members will share many exciting product reveals and first looks across its popular fan brands that you won’t want to miss! From the screen to the shelf, TRANSFORMERS is coming in with all-new Studio Series reveals. Fans will be excited to see upcoming G.I JOE products from the Classified Series. Ghostbusters fans won’t want to miss this first in-person look at some of the new products coming out soon. Additionally, the panel will include news around the Star Wars™ inspired Hasbro lines, including The Black Series and The Vintage Collection, and exciting updates around the MARVEL Legends product line.

2024 Studio Series Reveals Coming to MCM London Comic Con 2023__scaled_800.jpg

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Wow new Ghostbusters stuff, I was certain they had pretty much given up on that. Still interesting that there will be more reveals a day after having reveals. 

Whole not a British character maybe they can finally reveal a new Rachel Grey/Summers figure

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On 10/25/2023 at 6:45 PM, McHogan said:

Any Brits from The Invaders left? Is Spitfire British?

Kelsey Leigh Lionheart?

Well maybe it will be Rachel Summers Phoenix to complete Britain's Greatest Team: Excalibur! 

 

Spitfire is British, Lionheart wouldn't be a bad idea or maybe have a British villain with Baron Blood.

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It's funny that they aren't showing off the Skrull head.... Figured they would want to show it off and take a pop shot at the fact that backing didn't go as they planned... So after this made it to funded status my ADHD brain has a question, and yes I know how backing a funded project works but this just keeps getting to me because it's different than others because figures were not offered .. Weren't all the face sculpts figured into the cost of the Haslab  and so if I/we were to buy this in stores then everything would be in the box..right, so by this not reaching what ever total backing level we aren't getting everything...so isn't this kinda a rip off just because 14000 people didn't want it the  thousands that did and paid for it are not getting everything they paid for...the figures that are sold in stores everything that comes with it is figured in to the cost so why is this any different... I/we paid $200+ for everything that  we saw that came with Giant man and we're not getting a complete figure...Feels kinda like a rip off....But that's how backing a funded project works..you don't always get everything that shown that comes with it ..even though it's all ready figured into the cost.,,, Is it to late get my money back???

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On 10/27/2023 at 8:57 AM, Typhis said:

It's funny that they aren't showing off the Skrull head.... Figured they would want to show it off and take a pop shot at the fact that backing didn't go as they planned... So after this made it to funded status my ADHD brain has a question, and yes I know how backing a funded project works but this just keeps getting to me because it's different than others because figures were not offered .. Weren't all the face sculpts figured into the cost of the Haslab  and so if I/we were to buy this in stores then everything would be in the box..right, so by this not reaching what ever total backing level we aren't getting everything...so isn't this kinda a rip off just because 14000 people didn't want it the  thousands that did and paid for it are not getting everything they paid for...the figures that are sold in stores everything that comes with it is figured in to the cost so why is this any different... I/we paid $200+ for everything that  we saw that came with Giant man and we're not getting a complete figure...Feels kinda like a rip off....But that's how backing a funded project works..you don't always get everything that shown that comes with it ..even though it's all ready figured into the cost.,,, Is it to late get my money back???

Eh, this has gone back and forth over and over. Everyone from the casual shopper to people who've had experience in marketing have chimed in but I think the general verdict is yes the price was already worked into the production costs but the more units that go into production the less each unit cost to produce so the add-ons do end up costing Hasbro less to produce the more backers they get. The general thought is if Hasbro just caves at this point it will send a message to the community that if we just get close enough we get the prizes and it might start that trend for future Haslabs. Its not my field of expertise but it's generally the case when I order product for my studio.

Or they're just holding out and want to announce that they did include the Skrull head at the 1027 event. To massive applause.

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On 10/27/2023 at 9:57 AM, Typhis said:

It's funny that they aren't showing off the Skrull head.... Figured they would want to show it off and take a pop shot at the fact that backing didn't go as they planned... So after this made it to funded status my ADHD brain has a question, and yes I know how backing a funded project works but this just keeps getting to me because it's different than others because figures were not offered .. Weren't all the face sculpts figured into the cost of the Haslab  and so if I/we were to buy this in stores then everything would be in the box..right, so by this not reaching what ever total backing level we aren't getting everything...so isn't this kinda a rip off just because 14000 people didn't want it the  thousands that did and paid for it are not getting everything they paid for...the figures that are sold in stores everything that comes with it is figured in to the cost so why is this any different... I/we paid $200+ for everything that  we saw that came with Giant man and we're not getting a complete figure...Feels kinda like a rip off....But that's how backing a funded project works..you don't always get everything that shown that comes with it ..even though it's all ready figured into the cost.,,, Is it to late get my money back???

People keep saying this, and it just isn't true. The whole idea behind Haslab is that it allows them to make niche products that they don't think would have widespread mainstream support, without having to take any major risks. Any time Hasbro makes a toy, one of the biggest expenses is the molds necessary for any new parts. These are major expenses, but they're also fixed costs, irrespective of units produced. If they produce 100 figures or 100,000 the cost of that mold stays the same, but it obviously breaks down differently on a per-figure basis. A $10,000 mold costs $100/figure if they only produce 100, but only $0.10 per figure if they produce 100,000. For huge projects like those featured on Haslab, the material costs are already going to be significant enough per figure that there's a finite number of units they can reasonably expect to sell, so they can't just order up 100,000 of everything and assume that the lowered per-figure cost of the mold will make the figure profitable by itself. So, when they say they need to sell 10,000 units to move into production, they mean 10,000 units is the minimum threshold necessary to give them a sufficient profit margin to make the base figure worth producing. If they have stretch goals at 12,000 and 14,000 units, then they have done the math and they know that the additional molds necessary to include those extra parts will pay for themselves at those respective sales levels, but not before. Those extra face-plates/heads/whatever aren't "figured into the cost" because the cost varies wildly based on the number of units sold.

There's perhaps more to be said about what constitutes a "sufficient profit margin", but usually business calculations to that end are comparative. Are there other similar things they could be investing money into that would yield more return? If so, they'll do those instead. My shop sells a lot of Magic: the Gathering, and anytime there's a fancy expensive set, people grumble about the price of boxes, and say things like "$50 should be enough profit", to which I have to respond "it is... on a product that I'm selling for $100, but the profit has to scale with the cost." Why would I pay $300 to buy a product that I can only sell for $350 if I can pay $50 for a product that I can sell for $100? They both generate the same profit, but one was a much lower investment. In other words, if I spend $300 to buy six of the $50 product, I'll have made $300 profit for the same investment as the more expensive product that only yielded $50. It's always going to be a better use of my dollars to buy the cheaper product. That's how Hasbro determines their prices.

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Shown below thanks to Tarot are images from day one of the MCM London convention showing off the three new Spider-Man figures (Scarlet Spider, Jack O' Lantern and Last Stand Spider-Man) revealed yesterday during the Hasbro 1027 event. These are available for pre-order at Hasbro Pulse for Pulse Premium Members and at our sponsors BigBadToyStore.com and Entertainment Earth. They are also up on Amazon.

Check back later this morning for coverage from the Hasbro MCM London panel where we expect more Spider-Man based figures to be shown. The panel begins at 6:30am ET.

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Shown below are images from the Hasbro 2023 MCM London panel for Marvel Legends where Ryan Ting is on hand. Thanks to Tarot for sending these in.

The panel starts off talking about the Haslab Giant Man campaign which successfully funded earlier this week.

Now going over yesterday's 3 Spider-Man 1027 reveals which includes the Jack O'Lantern, Scarlet Spider-Man and Last Stand Spider-Man which are available for pre-order now at places like our sponsors Hasbro Pulse for Pulse Premium Members and at our sponsors BigBadToyStore.com and Entertainment Earth. They are also up on Amazon.

For new reveals they showed off Spider-Man Retro Carded Hallows' Eve

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Shown below thanks to Tarot we have new MCM London Hasbro booth images showing off the recently announced Spider-Man Retro Carded Hallows' Eve, Assassin Spider-Man and Tombstone figures which will be available for pre-order starting on 10/30 at 1pm ET at places like our sponsors BigBadToyStore.com and Entertainment Earth. They will also be up on Amazon.

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I'm so unbelievably happy with this wave. Two more long-awaited Spider suits for the shelf, two much needed updates to existing figures, one classic version of a character and one modern character that I've wanted ever since I first saw her. I don't care what else Hasbro does next year, they just made my 2024. Even just suited Tombstone and Hallow's Eve alone would have made me happy. 

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Oh Yes Awesome Hallow's Eve! super glad to see that, that's a get, been asking for her, Assassin Spider-Man...kinda meh, that's a maybe, Tombstone is a pass, I know tons of people really wanted this outfit for him, I prefer the previous version to this so I'll stick with that. This is a pretty cool wave though, half of this wave is 100% must get, Ben, Jack & Hallow, maybe Assassin Spidey, pass on the other two.

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