Hasbro is Heading to New York Comic Con 2025

[toynewman]

Hasbro is heading to New York Comic Con!

Join us for two action-packed panels featuring reveals, updates, and first looks across your favorite brands - and visit us at Booth #1012

Hasbro Star Wars & Marvel Panel
Thursday, Oct. 9 | 11AM–12PM ET | Room 408
Get updates on Star Wars: The Black Series, The Vintage Collection, and Marvel Legends, including exciting new product reveals!

Hasbro Toy Panel – Action Brands
Friday, Oct. 10 | 11AM–12PM ET | Room 406.3
Catch the latest from Transformers, new additions to the G.I. Joe Classified Series and Ghostbusters Kenner Classics news straight from the team.

Be there for exclusive reveals, behind-the-scenes insights, and more as we bring the worlds of Star Wars, Marvel, Transformers, G.I. Joe, and Ghostbusters to life at NYCC!

[tarot]

I have been collecting Marvel legends for over 20 years and while they had their press breakfast, this is the first time I have ever seen them have a actual Panel at the conventions.

[Satam]

On 9/4/2025 at 11:52 AM, tarot said:

I have been collecting Marvel legends for over 20 years and while they had their press breakfast, this is the first time I have ever seen them have a actual Panel at the conventions.

Hasbro held a panel at New York Comic Con last year. They revealed the X-Men '97 Sentinel there.  Of course this was one panel for all brands, instead of splitting the Disney brands and the "action brands" into two separate panels.
https://marvelousnews.com/252-36039

[elongatedman]

Hopefully we get More avengers characters. Villains and heroes and less x men 

[Lord_Scareglow]

Marrina!! and Werewolf By Night! stop playing H-Bro! 

 

[tarot]

On 9/12/2025 at 7:34 PM, Lord_Scareglow said:

Marrina!! and Werewolf By Night! stop playing H-Bro! 

 

I don't think Marrina will be announced until the X-mas Livestream but I think WBN will be coming in the next couple of shows. I think between NYCC, MCM and Lucca, they will reveal the whole Executioner wave.

[Lord_Scareglow]

On 9/12/2025 at 2:40 PM, tarot said:

I don't think Marrina will be announced until the X-mas Livestream but I think WBN will be coming in the next couple of shows. I think between NYCC, MCM and Lucca, they will reveal the whole Executioner wave.

Ugh, must have Marrina.

Also wait Executioner wave? is Executioner confirmed as the BAF now? 🧐, if so that makes that wave even more of a delight then it already seems, I need that wave! 

[tarot]

On 9/12/2025 at 7:58 PM, Lord_Scareglow said:

Ugh, must have Marrina.

Also wait Executioner wave? is Executioner confirmed as the BAF now? 🧐, if so that makes that wave even more of a delight then it already seems, I need that wave! 

weeelllll there is this - https://nearcompleteset.com/2025/09/08/rumor-executioner-baf-leaked/ - running around the internet and we don't know if it's real or not but with Enchantress also suppose to be coming and BAF generally having some connection to a regular character, it seems likely that this will be the baf.

[Lord_Scareglow]

On 9/12/2025 at 3:00 PM, tarot said:

weeelllll there is this - https://nearcompleteset.com/2025/09/08/rumor-executioner-baf-leaked/ - running around the internet and we don't know if it's real or not but with Enchantress also suppose to be coming and BAF generally having some connection to a regular character, it seems likely that this will be the baf.

OMG whoa I missed that leak, that looks pretty convincing and legit, If that is what we are getting and it materializes as such thats going to excellent! And I guess if that is so, I'm going to need to be buying this entire wave, which was fine since I already really want 5 out of 7. 

[since83]

On 9/12/2025 at 2:06 PM, Lord_Scareglow said:

OMG whoa I missed that leak, that looks pretty convincing and legit, If that is what we are getting and it materializes as such thats going to excellent! And I guess if that is so, I'm going to need to be buying this entire wave, which was fine since I already really want 5 out of 7. 

Pretty funny, I want 5 of the 7 too! But the other two aren't awful. That Wolvie is pretty cool, and Hell, Warbow is kinda interesting. Wonder if it'll be Logan or IM that doesn't have the piece. But Executioner is super high on my "how the @#$% don't we have him yet?" list. Original Master of Evil incoming!!!!! Now we need the Melter to complete that first team. (If you count being able to make black knight with that extra head that came with Whitman almost a decade ago) Although I will say...I wanted a frigging horse! I'll have to bust out Arwens horse for Phantom Rider.

And btw Executioner better have an axe and an extra helmeted head.

[Lord_Scareglow]

On 9/12/2025 at 6:03 PM, since83 said:

Pretty funny, I want 5 of the 7 too! But the other two aren't awful. That Wolvie is pretty cool, and Hell, Warbow is kinda interesting. Wonder if it'll be Logan or IM that doesn't have the piece. But Executioner is super high on my "how the @#$% don't we have him yet?" list. Original Master of Evil incoming!!!!! Now we need the Melter to complete that first team. (If you count being able to make black knight with that extra head that came with Whitman almost a decade ago) Although I will say...I wanted a frigging horse! I'll have to bust out Arwens horse for Phantom Rider.

Yeah I mean the 2 I don't care about are Wolvie and Iron Man, but I'd probably be happier with Wolvie coming with the BAF piece, if I had to take one or the other, I'm not particularily interested in either though, On the other hand Warbow is one of my fav figures in this wave, I might be crazy but I want him even more then Phantom Rider (who is a high want), I mean this wave is all about WBN for me, Honestly I don't really care about another Enchantress , the one we have is fine enough (but let's be honest they can do better and I'd happily take it), in reality  I'd be more pleased if she was in a different outfit, 

But I need an Executioner!!!!!!!!! , although I would have giggled with glee a bit if the BAF was Banshee the horse. 

[since83]

As sick, in general, as I am of Iron Men, I really like the Mysterium armor and the current look. 

I'll use Warbow for a Weirdworld set up. And hope they make Magma Men and Arkon at some point.

[SUPREME007]

On 9/12/2025 at 9:10 PM, since83 said:

As sick, in general, as I am of Iron Men, I really like the Mysterium armor and the current look. 

I'll use Warbow for a Weirdworld set up. And hope they make Magma Men and Arkon at some point.

Did someone say weirdworld........I LOVE WEIRDWORLD. I was so happy they even did a warbow (he is way undersized tho), but if they can do an arkon too, I would be shocked, just so obscure. And throw in Moltar, as we already have warbow and crystar.

[since83]

Weirdworld was one of my favorite things from the last decade. All the Aaron haters really missed out. And del Mundos art art Insane!!!

[Benn]

On 9/12/2025 at 1:38 PM, elongatedman said:

Hopefully we get More avengers characters. Villains and heroes and less x men 

I never understand why people are always so willing to throw other people's fandoms under the bus like this. Why fewer X-Men? It's not a zero sum affair. Me getting fewer X-Men doesn't get you more Avengers. I don't care about the Avengers one bit, but I hope you get all the characters you want. They can do both. I can tell you that, from the perspective of an X-Men fan, this line has felt pretty barren for years. We had a hot-streak for a year or two around 2019 and 2020, but it has been dry for a while.

For instance, last year had 105 releases. Here are some stats:

X-Men comic figures/sets: 17
Deadpool/X-Men movie figures: 6
X-Men cartoon figures: 6

Avengers comic figures/sets: 11
Avengers-related comic figures: 16
Avengers movie figures: 5

My numbers above lump the entire Wolverine anniversary line, the Venompool figure, Ka-Zar, and two figures from the Strange Tales wave (Bloodstorm and Hellverine) into the X-Men stats. Conversely, I didn't include anything Spider-Man-related, anything from the Strange Tales wave, Astonishing Wolverine, or any characters I wasn't absolutely sure were Avengers-related (like Namorita, Crystar, and Red Widow) in with the Avengers stats, and many of the figures I called Avengers-related are probably actually just Avengers figures. I just know people often take exception to characters from Thor or Iron Man solo titles being called "Avengers figures", so I erred on the side of caution. Most of that category are primary Avengers members in looks that I couldn't 100% for sure say were part of Avengers runs, with a few being characters like Odin who are more closely associated with only a single member of the team.

Looks like you're eating at least as well as I am (probably better, as movie and cartoon figures don't really do anything for me, and that accounts for a huge percentage of last year's X-Men), but it's all a matter of perspective. When the comparatively few figures related to your corner of the universe aren't characters or looks you're as attached to, it definitely feels like less attention is being paid to you.

[MarvelousFan87]

Thinking on getting a ticket just to see if I can get the hasbro black series Con exclusive 2 pack on Mace Windu vs Palpatine. 

[toynewman]

Can’t make it to New York Comic Con? Hasbro has got something special just for their fans!
Right after the NYCC brand panels wrap, your favorite Hasbro teams are bringing all the biggest reveals and news straight to fans everywhere with exclusive Hasbro Pulse NYCC Fanstreams on YouTube!

• Thursday, Oct 9 | 12PM ET - Disney Brands: STAR WARS and Marvel Legends Series

As always we here at ToyNewsInternational, MarvelousNews and JediInsider will have live panel coverage from the show!

[tarot]

Looks like we will be getting the second MTO of the year around NYCC 

 

[toynewman]

Experience a Universe of Fun Based on TRANSFORMERS, G.I. JOE, MAGIC: THE GATHERING, DUNGEONS & DRAGONS and MY LITTLE PONY Plus Premier Collaboration Brands Star Wars™ and Marvel from Disney Consumer Products and Ghostbusters from Sony

PAWTUCKET, R.I. –– SEPTEMBER 30, 2025 –– Hasbro, a leading games, IP and toy company, is bringing the fun to New York Comic Con with a full lineup of activities for fans of all ages! Explore the worlds of TRANSFORMERS, G.I. JOE, MAGIC: THE GATHERING, DUNGEONS & DRAGONS and MY LITTLE PONY, along with premier collaboration brands Star Wars™ and Marvel from Disney Consumer Products and Ghostbusters from Sony through engaging content and experiences.

HASBRO BOOTH #1012
Explore the best of Hasbro in person! The booth offers an immersive experience for fans of all ages, with product displays and a curated selection of top-quality toys and collectibles available for physical purchase. Attendees will have the opportunity to be the first to secure the following Hasbro Fall Convention Exclusives: TRANSFORMERS GENERATIONS ARMADA NEMESIS PRIME & AIR DEFENSE MINI-CON TEAM, G.I. JOE CLASSIFIED SERIES #172 COBRA-LA PYTHONA, STAR WARS: THE BLACK SERIES MACE WINDU & DARTH SIDIOUS FIGURES, STAR WARS: THE VINTAGE COLLECTION JEDI SPIRITS 3-PACK and MARVEL LEGENDS SERIES FANTASTIC FOUR VILLAIN SUPER-SKRULL. Product photos can be found here.

HASBRO BRAND AND PARTNER PANELS
Join Hasbro and their partners for engaging brand panels at New York Comic Con, celebrating TRANSFORMERS, G.I. JOE, MAGIC: THE GATHERING, Star Wars, Marvel, and Ghostbusters! Attendees can expect the hottest new product reveals, important updates, and presentations from the creative minds behind their favorite franchises.

Hasbro Star Wars and MARVEL Panel: Thursday, October 9 from 11:00 A.M. – 12:00 P.M. | Room 408 - Hasbro hosts an action-packed toy panel with brand team members to reveal exciting new products, giving fans a first look across these iconic product lines. The panel will bring updates on the Hasbro lines inspired by Star Wars, including The Black Series and The Vintage Collection, and the Marvel Legends product line.

Fans who are unable to attend the panel can tune in to an exclusive Hasbro Pulse NYCC Fanstream recap on YouTube, Thursday, October 9 at 12:00 P.M. EST.

Nickelodeon x Magic: The Gathering: Friday, October 10 from 11:00 A.M. - 12:00 P.M. | North-Room 409 - Get your exclusive first look at the next powerful team-up between Magic: The Gathering and Nickelodeon. It's going to be [redacted]!

Hasbro Toy Panel – Action Brands: Friday, October 10 from 11:00 A.M. - 12:00 P.M. | Room 406.3 - Hasbro’s brand marketing and design teams return to NYCC with an action-packed showcase of its iconic action figure lines. Fans can expect updates from TRANSFORMERS, including preorder timing for recently revealed items, including Studio Series. The panel will also introduce new additions to the G.I. JOE Classified Series, with a first look at a covert new vehicle designed for icy terrain.  Plus, Ghostbusters fans won’t want to miss behind-the-scenes info on the latest Kenner Classics collection news. Join Hasbro’s team for exclusive reveals, behind-the-scenes insights, and a glimpse at what’s next in action figure storytelling.

Additionally, the final results of the 2025 TRANSFORMERS and G.I. JOE Hall of Fame Vote will be revealed during the panel. Fans can still cast their vote for TRANSFORMERS (here) and G.I. JOE (here) through Tuesday, October 6 at 3:00 P.M. EST.

Fans who are unable to attend the panel can tune in to an exclusive Hasbro Pulse NYCC Fanstream recap on YouTube, Friday, October 10 at 12:00 P.M. EST.

PARTNER PANEL

TRANSFORMERS & G.I. JOE: A New Era for the Energon Universe: Saturday, October 11 from 1:15 P.M. - 2:15 P.M. | Room 406.1 - The worlds of TRANSFORMERS, G.I. JOE, and Void Rivals change forever - and this is THE panel to get all the details! Join superstars Robert Kirkman, Joshua Williamson, Dan Mora, Tom Reilly, Jorge Corona, Conor Hughes, and Skybound Executive Editor Ben Abernathy for all new Energon Universe revelations...and a special surprise giveaway for fans.

HASBRO BRAND EXPERIENCES

G.I. JOE Cold Slither Live Concert – Back by popular demand, Cold Slither will make its on-stage return during New York Comic Con! Based on their depiction in the 1985 animated series G.I. JOE: A Real American Hero, this 16+ concert experience is set for Saturday, October 11 at The Gramercy Theater (doors open at 8:00 P.M.). Presented by Hasbro and Reigning Phoenix Music, Cold Slither brings a full-force blend of original metal mayhem and ‘80s nostalgia. Purchase limited-edition show-only gear, including exclusive t-shirts, a poster, LPs, CDs, a collectible pin and more. Tickets are available for purchase here while supplies last.

Energon Universe x Skybound Talent Signing – Meet the artists of Skybound’s Energon Universe at Midtown Comics Times Square on Friday, October 10 from 7:00 – 9:00 P.M.

MY LITTLE PONY Talent Signings and Activities – Fans will have opportunities to meet and get autographs from Andy Price, comic artist for MY LITTLE PONY, and Tara Strong, voice actress of Twilight Sparkle at Kayou’s booth (#1217). Additional details are available on Kayou’s official account on Instagram.

Talent Appearance Schedule:

Thursday, October 9
11:00 A.M. - 7:00 P.M. Andy Price Giant Card Live Art

Friday, October 10
4:00 P.M. – 6:00 P.M. Andy Price Live Sketch & Autograph Session
*Limited to 15 fans on a first come, first served basis (one per person). No other items or merch will be signed.

Sunday, October 12
11:00 A.M. – 1:00 P.M. Andy Price Live Sketch & Autograph Session
*Limited to 15 fans on a first come, first served basis (one per person). No other items or merch will be signed.
2:00 P.M. – 4:00 P.M. Tara Strong Card Signing
*Limited to 200 fans on a first come, first served basis. Card for signature provided by Kayou (one per person). No other items or merch will be signed.

Additionally, the Kayou Ponification Station will be hosting 5-hour sessions daily where superfans can transform into their favorite pony look during these times:

Thursday, October 9 and Friday, October 10 from 1:00 P.M. – 6:00 P.M.
Saturday, October 11 and Sunday, October 12 from 11:00 A.M. – 4:00 P.M.

The Finest Edge of Twilight: Dungeons & Dragons Talent Signing – Hosted by Penguin Random House, join author R.A. Salvatore for special signing sessions throughout NYCC to celebrate the new Dungeons & Dragons novel.

Appearance Schedule:

Friday, October 10
11:30 A.M. - 12:30 P.M. at NYCC’s official autograph area - Hall 1A, Table # 45 (Table # Subject to Change)
1:30 P.M. - 2:15 P.M. at Penguin Random House booth (#3021)
Saturday, October 11
11:30 A.M. - 12:30 P.M. at NYCC’s official autograph area - Hall 1A, Table # 42 (Table # Subject to Change)
3:30 P.M. - 4:15 P.M. at Penguin Random House booth (#3021)

[Atlantis]

On 9/12/2025 at 9:38 AM, elongatedman said:

Hopefully we get More avengers characters. Villains and heroes and less x men 

I'd love it if they'd finally do a (classic) Vision figure correctly- got very close last time out-but doubt they'd revisit him so soon. However there's still light blue suit Quicksilver to be done, classic Mantis, Redwolf (with Lobo), and first appearance Wonder Man. 

Also agree that villains like the Executioner would be welcome. Along with Cobalt Man, the Frightful Four (Sandman in his green chem suit), the Wrecking Crew...and dropping in some more of Serpent Society like Sidewinder, Anaconda, Death Adder and Bushmaster.

[cvg_1071365868]

At the very least, if we do get more X-Men etc, then I hope we can get new outfits. I'd rather see an Armored, Team X or even current Uncanny outfit Wolverine than yet another go around of the classic brown suit or tiger stripe for a little while. If they just keep doing iterations of existing figures, it becomes less and necessary or desirable to get the new figures when they come out.

[toynewman]

Your New York Comicon exclusives are almost here!

Starting Thursday, Premium Members can shop our newest online exclusives before anyone else. Packed with can’t-miss newness and collector-first reveals, these are made for fans who want to be first in line.

Don’t wait — these exclusives won’t stick around for long.
First-come, first-served. Limit 2 per order.

[MeGrimlock78]

But what ARE the exclusives?

[tarot]

On 10/7/2025 at 11:25 PM, MeGrimlock78 said:

But what ARE the exclusives?

The super skrull

[MeGrimlock78]

On 10/8/2025 at 12:22 AM, tarot said:

The super skrull

Yawn.