TV Head Brad Winderbaum Takes on Publishing in Marvel Shake-Up

[ShawnDK]

Brad Winderbaum is the newly appointed leader taking charge of Marvel's combined television, animation, and publishing divisions. Marvel announced a major structural shake-up promoting Winderbaum to the role of Head of Marvel Television, Animation, Comics & Franchise.

This transition comes as longtime Marvel Comics President Dan Buckley steps down after nearly three decades with the company. Buckley will remain through mid-2027 to ensure a smooth transition. Concurrently, Kevin Feige remains the President of Marvel Studios and Chief Creative Officer of Marvel as a whole.

Under the new structure: Brad Winderbaum, who previously served as the head of streaming, television, and animation, now bridges the gap between Marvel's MCU offerings and the print comic universe to streamline corporate synergy.

Additionally, David Abdo is transferring over from Disney Music Group to serve as the new General Manager of Comics & Franchise. He will handle operations and digital growth, reporting directly to Winderbaum. Current Marvel Comics Editor-in-Chief C.B. Cebulski will remain in his position but will now report directly to Winderbaum instead of Buckley.

Winderbaum started at Marvel in 2008 as an assistant to Co-President Louis D'Esposito during the production of Iron Man. He pioneered the MCU's transmedia footprint, developing early behind-the-scenes documentaries and spearheading the fan-favorite Marvel One-Shot short film program, such as Item 47).

He then served as a co-producer on Ant-Man and rose to Executive Producer on blockbusters like Thor: Ragnarok and Black Widow.

In 2021 he was appointed as Marvel's dedicated chief of streaming, television, and animation to stabilize Disney+ workflows. He successfully shepherded critically acclaimed programming like the animated revival X-Men '97 and live-action series such as Loki Season 2 and Agatha All Along.

[Hordak Rules]

Can't help but feel everything is going to get a big transition to be in line with the MCU. Really hope that doesn't happen. 

[MeGrimlock78]

On 5/20/2026 at 3:02 PM, Hordak Rules said:

Can't help but feel everything is going to get a big transition to be in line with the MCU. Really hope that doesn't happen. 

I'm not sure they can be MORE in line with the MCU.  Marvel's always made the comics reflections of the movies.  Even Grant Morrison's New X-Men weren't supposed to be clad in leather until the first movie did so well.

[PartTimeHero]

Based on the success and coherence of shows produced since End Game, this sound tragic. 

[emperorsquid]

Exactly.

Despite there being decades of evidence that moviegoers DO NOT and WILL NEVER translate into paying comic book customers, Marvel (and DC) have bent over backwards to make the comics like movies, continuity or logic be damned.

 

Marcus Johnson, anyone?

 

It started with Quesada/Jemas and then went overboard with the MCU when Disney bought Marvel, but this is probably the coup-de-grac.