Exactly!! If anything, it makes the retro packaging - which you can't see 'til you open the 'collector's' outer box - obsolete. So...wtf?!??
Maybe it's useful for the folks who keep the figures on cards. I guess I don't care much either way if it doesn't add to the cost (which it hasn't with both invisible Invisible Woman and human Johnny Storm), but it seems totally pointless. Maybe if they actually put some info about the character, or a kind of tech specs gimmick it would feel less like an entirely pointless waste of space. Look for that first quarter of 2078....