Did they say something about manufacturing cost at this show? I missed that. Anyway, Mattel is a bad comparison, because they really aren't doing it any better. Yes, I love the line and think in many ways it's one of the best, but... Quality? I've been lucky and maybe you have, too, but I see lots of reports about broken joints. Not to mention shoddy paint on many of them. Better distribution? By their own admission they blew it with the last Wally Wave. It only showed up at like 1/8th of the Walmarts. Never even shipped the Red Tornado variant. Cheaper pricing? Not sure about that either. Walmart has DCUC for $11.49ish, and ML figs (Not clearance) for $10.24. Yes, they are keeping both 6" and micro-figs going, that's cool. I guess. It's all business it would seem. Hasbro wants to focus on the new line. Mattel is cool with trying both. Who knows which is the right business decision. Time will tell.