...so i guess the fact that Marvel Legends SET THE BAR for action figures (in popularity and quality) has nothing to do with anything then? A 10 year run just disappears and we should be fine with it, right? Suddenly dropping one of the most popular lines of figures and forcing a sub-par replacement at half the size and the same price is acceptable? It's only a 'good business move' because the 'fans' eat up anything that comes out as quickly as they can get their hands on it. THAT DOESN'T MEAN IT'S A GOOD PRODUCT. (i mean, c'mon... compare the GI Joes to the MU's...)
When Hasbro got the ML license there was an extremely noticeable DROP in the quality of sculpt, plastics, and paint... So in that aspect, maybe we're better off without Hasbro doing a 6" line (continuing the Legends). But even the MU's and Origins figures feel cheaply made to me. Inferior construction, plastics, sculpts, molds, etc. The whole idea of it makes me sick.
You figure a big company like Hasbro would have eyes and ears out there... listening, watching, etc. Look at the demand for the Nemesis wave. Look at the prices a single PIECE of the BAF is going for on ePay... does that not show a demand? does that not show customer loyalty? Hell... even some of the worst ML's are going for a MINT out there. I know for damn sure there aren't any MU's going for those ridiculous prices.
Sadly i was fine with paying $15 for the FFF wave figures. i was excited to see some new, diverse product on the shelves with some not-so-overplayed characters in the line. Even the Nemesis wave had some good ideas (note i say 'ideas' because for 90% of that wave looks like hot trash - especially Nova). If Hasbro is afraid of product sitting on the shelves because mom and dad don't recognize the characters (Iron Man, Spiderman, etc) then they should clearly take a look at some of the other business models out there... i.e. Mattel. I don't recognize 85% of the DC figures they put out but i can clearly see that they don't sit on the pegs for very long... not around here anyhow.
Hasbro could make a S*#$-ton of money if they did a little homework and put a little effort into running their Marvel Toy division. YOU CAN HAVE 2 SCALES OF FIGURES ON THE SHELVES AND STILL MAKE MONEY. ...you just have to put a little effort into the product you're putting out there. Mattel has now taken the torch with their DC lines (both 6" and 3.75"). It's just a damn shame i don't read DC comics.
-My 2 cents (sense)
PS - AOA Sunfire didn't sell because it looked... well... like a Hasbro Legend. Recycled body and a lackluster appearance overall.