Which means that Hasbro's lip service to us, the collectors, is just that? Lip Service?
I'm not disagreeing with you. I concur wholeheartedly that Hasbro's first and only commitment is to the retailers that spend BILLIONS of dollars with them every year. If its fiscally viable to continue to make Legends and make a healthy profit, they will do so. But you have to wonder when the FOUR Spider-Man waves they offered this year were all repaints and redecos and rereleases of figure ToyBiz released years ago. Collectors already HAVE those figures. And so they languished on the pegs. Wal-Marts senior toy buyer doesn't look at individual figures. They look at numbers. And the numbers on those figures were lack luster because they were old repackaged figures. Don't you think the numbers would have looked different if the first Spider-Man wave had consisted of EIGHT BRAND NEW SCULPTS? But, of course, this would have cost Hasbro, new R/D costs, new sculpting and tooling costs, where as just using old molds allowed them that small profit percentage to show the shareholders.
So it's in Hasbro's best interest to NOT come up with new sculpts and figures for an already burgeoning 6" line. Imagine the 6" line are $10 a figure at WM. If that's a 100% profit mark up, WM bought them for $5 a figure from Hasbro. If Hasbro wants a 100% profit markup, it has to cost $2.50 a figure to R/D, manufacture, market, and ship.
Marvel Legends have 30 or more points of articulation. Which means each separate interconnecting part has to be separately tooled and mass produced, even the small knee joint, or wrist joint, or whatever. Which takes up more "conveyor belts" at the plant in Taiwan ( I'm being simplistic, but I hope you can understand I'm just trying to make a point). Which means it costs more money with a smaller profit percentage to produce a highly articulated 6" figure, than it does a smaller 3 3/4 " figure. And less joints on the smaller figure means less individual toolings which means a larger percentage of the manufacturing plants resources can be devoted to a wider variety of figures.
Bigger figures also fill less in a case, with more packaging, which means less figures on a pallet, and less figures on the freighter bringing shipments over.
So Hasbro knows they can skyrocket the profits by offering a smaller ( less plastic, less packaging) figure with less articulation ( less toolings) and ship more (a greater figure-shipping fuel ration than larger figures) over to the U.S. Then sell them for only slightly less then the more expensive 6" figures. It's a "licensed" product like Star Wars so they can use that to sell them at $8 so using the 100% mark up ratio ( again, this is simplistic for the sake of argument, there are literally a hundred factors involved) they are having to make the figures for under $2.00 to turn the 100% profit curve. Taking into account the much lower tooling, packaging and shipping costs of the 3 3/4 line vs the 6" line, its looking VERRRRY nice on the ledgers to talk up the smaller line to retailers.
I'd wager the 6" line is probably not hitting the 100% profit target for either Hasbro OR the retailers. Sadly, it's probably around 75%-90% which is perfectly reasonable to us the collectors as we are not greedy SOBs that run billion dollar companies. But the alternative looks that much sweeter to them.
So it's not really about "blaming" Hasbro or "blaming" the retailers. It's the fact that Hasbro talks about listening to collectors and wants and feedback on websites and Q&As and all this other BS, when they are really just looking out for their bottom line and feeding consumers a bunch of manure. The 6" is still a viable property, but they have stopped putting effort into it because now they have their new baby, the Puniverse Line. Honestly, if they had unveiled this and then shown us a wave or two of Legends for next year, it would have been great. But the reason Marvel is such a juggernaut for them and the reason they wanted to acquire the license in the first place was because of the Legends line. Now it's become their ugly stepchild. That isn't really fair to the "collectors" they claim to listen to and react to their criticisms and kudos.
I sincerely hope that what some of you are suggesting comes to pass. That the Legends line isn't dead, it's only dormant. But you have to admit that not showing ANYTHING for 2009 is a little suspect. If there more 2-packs in the pipeline like Aurora/Northstar or something similar, wouldn't it have been beneficial to show that to us and appease us a little? but instead they show us NOTHING from next year? That doesn't raise your eyebrow at all? Even a little? Because to me, reading between the lines, it seems fairly obvious that Legends has been put on the back burner in favor of the smaller line.
which means hasbro is lazy and cant afford the paints and plastic for the articulation... they make like 500 differnt toys they atleast should be able to afford something they should have never took the lisence from toybiz, but you have a good point :profx: :spidey_read_thread: hasbro just makes me mad :hulk: :hulk: