The thing is, with some exceptions, we are also getting less in each category than we did 5 years ago. So, regular figures are $24.99-$25.99 USD, but fewer of them come with BAFs, and fewer of them come with a lot of accessories, or intricate paint jobs. Hasbro seems to be fixing that a bit, but for a while, it felt like a majority of figures would just come with one extra set of hands, and maybe one other accessory. When it comes to Spideys, in particular, Hasbro has been cheap about painting all of the lines on his costumes. I definitely don't think this is a steal, but compared to $24.99 Spideys with unpainted details with a couple of hands, I think the price is consistent, at least.