For me, $350 was just too much for a car. We see large companies dish out in-scaled vehicles all of the time, with varying degrees of features, at a fraction of the price. Even the UA Turtle Van was less than $250, it's massive and they were indie. I'm scared for the Punisher van now, so I'll continue my hunt for a random van I can use for it.
For $350, right out of the gate, it should've been the Hellcharger AND a Danny Ketch bike, of course with both Robbie Reyes'. Lets look at it saying that is a $50 Legendary Rider figure, and still they'd get their overpriced car & figure at $300 value. And that would be the initial base offering. Myself, as well as others did initially expect another bike, but they silenced that noise with a response. The early bird should have been "if you backed it by the end of the week, you get this throw-in", with perhaps being some random headsculpts, and additional flamed weapons. For those that tally the tiers in the overall value (IMO is still a wrong way at looking at it), then they could still add Mephisto (a $45-50 deluxe figure at their prices, and a repainted figure). Hell, they could have even kitbashed Alejandra GR (she's a Black Widow upper torso on a Domino figure) or Danny Ketch GR. That would still make the car w/ figure $225.
The Fantastic Car is one they could do as Haslab, but I don't know what they could include to make value it at $400. But they could also do it as a Riders series