I was on the Hasbro site in December 2019 and I noticed the new waves went up a couple of dollars. I figured what might be the cause and I did a little research and found an article where Hasbro said earlier in 2019 that the tariffs from China would eventually be passed down to the consumers. Now don’t get me wrong, GS has always been higher, but a $30 price tag is ridiculous. I’ve noticed now that not all of the new figures are $30. Some of the upcoming Black Widow figures are between $22.99-$24.99. Looks like they are jacking prices up on popular figures like Dr. Doom. If they think they have financial problems now, this will be the death of them because I saw some hard to find figures I wanted over the Christmas holiday in FYE and left them on the shelf due to the hefty price tag. I do think eventually the action figure market will fade away. I’ve heard the reasons for why GI Joes went the way of the dinosaurs and I think it will eventually happen across the board because the younger generation is into technical devices and not action figures. I’m my opinion, people in their 30’s to 50’s make up the majority of the consumers in the action figure market. I see more people my age on the toy isles than kids.