Hank Pym is one of my favorite Marvel characters, so I was pretty confident I would back this HasLab as long as the Marvel brand guys didn't go too far, like make him Galactus-size, or charge $300 for him. I still would've been perfectly fine if he was in the 18-20 inch range, but 24 inches is fine. The promo art is definitely evoking the Alex Ross MARVELS iconic image of Giant Man, so that works.
About the price... They released a 12-inch Super-Adaptoid this summer for $69.99, so you'd think doubling the size would double the cost and this should only be $140, but in practice we know that's not true. There is a lot more complicated texturing and articulation and face sculpting for Giant Man. Plus, it's Marvel; Hasbro HAS TO charge more for their Marvel and Star Wars product because they pay licensing fees. They can charge less for G.I.Joe and Transformers projects because Hasbro keeps 100% of the profit. So... I'm fine with the price.
It's crazy that I backed two HasLabs this year (the Dragonfly and Giant-Man, assuming he funds), and still spent LESS money than the Star Wars GHOST cost!
But looking at the numbers, this guy is moving sloooooooowly. Only 33% funded on the first day, and there is always a huge drop-off after that. It's going to be a long, slow crawl for the next month as the numbers tick up little bit by little bit, just like Galactus. I think the lack of extra six-inch figures is really stalling the momentum for this project. And I completely understand Hasbro not wanting to trap highly-desirable figures behind the HasLab paywall. But the G.I.Joe brand team figured out you can still release figures--just not ESSENTIAL figures.
A six-inch version of Giant-Man, perhaps with an unmasked head, maybe a lab coat, would be a simple extra incentive.
Giant-Man and the Wasp is a no-brainer. And luckily, Wasp has a hundred variants to choose from! It makes sense to release the first-appearance Janet on her own, either as part of a wave or solo, like the Target exclusive Astonishing Ant-Man earlier this year. But the HasLab could include another version of Jan, like the yellow and red costume she wore when she married Hank Pym. Or the white, one-legged costume that George Perez designed for her. Or the black and yellow costume she had when she was chairwoman of the Avengers during the "Under Siege" story arc. Any of these would work as added incentives for the Giant-Man HasLab, and they wouldn't leave too many collectors feeling locked out of an essential character.
Whether they add any other tiers, though, I do think Giant-Man himself is worth the money and I'm happy I backed it. I hope it funds so I can add him to my collection, but at this point I don't care if they move one unit beyond 10,000 because the Zombie and Skrull face/heads are meaningless to me.