This comment is in response to those who don't mind this new "Electro" movie figure, and who I would normally suspect work with and support Hasbro, although I hesitate to call anyone a "shill".
I too have been collecting since Wave One Toy Biz. (Actually before that - I collected the first, greatest line of all, Spider-Man "Classics" waves one and two with the chase figures and exclusives - the line that launched everything we have today). The Hulk, Captain America, Iron Man, and a short time later, Toad, were $8 at the time and you received a reproduction comic, some type of stand, and a figure with a ton of articulation, and all new tooling.
For $35 you now get a character with terrible sculpting, as they do not own the license of the man they are stealing from, a decent, (not great), amount of articulation, lighting effects already used in the recent female Electro figure, and an extra pair of hands. What justifies this extra cost? They are paying no fee to Jamie Foxx. Hasbro is constantly reusing parts. If this price stands and the figure sells well it will become the standard price for a Marvel Legends action figure. All we can do as collectors is vote with our wallets. Don't support this figure or expect to pay $35 for every Marvel Legends sub part offering in the near future.