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Toy Biz was the first company to really successfully implement the Build-A-Figure concept with their 6” Marvel Legends line, where pieces of a larger character based figure would be included with a number of individually packaged normal sized figures. The idea was two-fold. It gave people more incentive to purchase all the figures in a wave so they could complete the larger figure, hence increasing sales for a company. It also allowed larger based characters to be released, that might not otherwise be feasible to do because of packaging restraints, allocated retail shelf space and price. In the beginning we were treated to building sized characters such as Galactus, Giant Apocalypse and the Sentinels. Overtime the Build-A-Figures were shrunk down so they were usually still larger than a regular figures, but not super big. We got the likes Onslaught, Modok, Mojo and many others. The Build-A-Figure concept became so popular and successful, that many other toy companies started implementing similar type figures in their own action figure lines. In recent years however, we have started to see a new trend emerge from Hasbro, who of course took over Marvel Legends and the Build-A-Figure concept from Toy Biz years ago. More and more we are seeing the Build-A-Figure being reissued, completely assembled and in it’s own packaging. These figures are usually sold as a more expensive deluxe figures. Some of of these deluxe figures are primarily just re-paints, while others incorporate more sculpting modifications, which allow them to offered as an almost completely new figures. This new trend of course has been received with mixed reactions from the collectors. Some view it as an easier way to obtain the larger characters, since they no longer need to buy the individual figures in a wave. Others who purchased the full waves in order to complete the Build-A-Figure, feel a bit taken advantage of with Hasbro now re-releasing them individually, especially the ones with only slight modifications. Some argue that Hasbro should do away with the Build-A-Figure completely, and just release the larger characters as deluxe figures. The downside too that is, Hasbro would likely see a decline in sales for certain individual characters released in a wave, especially those more obscure characters that many aren’t as familiar with. Hence making it less likely they will continue to release those more obscure guys. Even the variety of larger scale characters might become more limited, as retailers would likely only want to carry the well known characters. While it can sometimes be a pain to buy a figure you really don’t want, in order to complete that Build-A-Figure you do want, I think the pro’s of the concept still out weight the con’s of it. As for the deluxe figures, I think its better when the figure has significant modifications to it, but even in the case of the recently announced Kingpin repaint that only has slight modifications to it, I like we are getting a second one so we can use one of the bodies with the Shadow King head sculpt that Hasbro released with the Professor X figure. Now we get to have both Kingpin and Shadow King on our shelves without having to purchase two Build-A-Figures. Let us know in the COMMENTS SECTION. Should Hasbro continue with Build-A-Figures, go with just deluxe figures or continue to do both?