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Showing results for tags 'deluxe figure'.
Toy Biz was the first company to really successfully implement the Build-A-Figure concept with their 6” Marvel Legends line, where pieces of a larger character based figure would be included with a number of individually packaged normal sized figures. The idea was two-fold. It gave people more incentive to purchase all the figures in a wave so they could complete the larger figure, hence increasing sales for a company. It also allowed larger based characters to be released, that might not otherwise be feasible to do because of packaging restraints, allocated retail shelf space and price.