Hasbro’s Spider-Man: Brand New Day Products

[toynewman]

Shown below is a look at the new Hasbro’s Spider-Man: Brand New Day Products from CinemaCon 2026.

SPIDER-MAN 2-IN-1 SUPER CHOMPIN’ TANK
(HASBRO | Ages 4 & up | Approx. Retail Price: $39.99 |

Get in gear for high-speed adventure with the Marvel Spider-Man 2-in-1 Super Chompin’ Tank vehicle from Hasbro! This awesome toy lets boys and girls ages 4 and up switch between Street Mode and Off-road Mode, so they can imagine exciting chases and bold battles. Inspired by Marvel Studios’ Spider-Man: Brand New Day from the Marvel Cinematic Universe, this toy tank features a cockpit that fits 2 ActionVerse 4.5-inch figures, plus cool web fangs that can hold an additional ActionVerse figure (figures sold separately, subject to availability) It even has a projectile launcher and 2 included projectiles! For extra web slinger fun, look for more action figures, toy sets, and vehicle toys to collect across Hasbro's ActionVerse, featuring kid-favorite characters and entertainment-inspired design (each sold separately, subject to availability).

SPIDER-MAN WISECRACKIN’ GLOW MASK
(HASBRO | Ages 5 & up | Approx. Retail Price: $29.99 |

Let the thwips and quips fly during action-packed playtime with the Spider-Man Wisecrackin’ Glow Mask from Hasbro! Press the button on the side of the mask to activate over 30 sounds and phrases, as well as patterned eye lenses that light up and react to the different sayings. Featuring design inspired by Marvel Studios’ Spider-Man: Brand New Day, part of the Marvel Cinematic Universe, kids will love re-creating favorite scenes and imagining their own adventures. Look for more Marvel toys for boys and girls ages 5 and up to build a web slinger collection or give as gifts for kids on birthdays, holidays, and other special occasions (each sold separately, subject to availability).

SPIDER-MAN NERF WEB STRIKE BLASTER
(HASBRO | Ages 5 & up | Approx. Retail Price: $24.99 |

Swing into superpowered playtime with the Marvel Studios’ Spider-Man: Brand New Day Web Strike Blaster from Hasbro! This role play toy features cool glow-in the-dark deco and double-barreled blasting action. Load 2 darts into the blaster’s barrels, pull back on the rear handle to prime, and press the button to fire 1 dart at a time. Featuring design inspired by Marvel Studios’ Spider-Man: Brand New Day, part of the Marvel Cinematic Universe, this blaster makes a great addition to Spider-Man costumes. Look for more Marvel toys for kids, including Super Hero action figures, playsets, vehicles, and NERF blasters, to build a web slinger collection or give as gifts on birthdays and other special occasions (each sold separately, subject to availability). Eyewear recommended, not included.

POWER-CHARGE SPIDER-MAN
(HASBRO | Ages 4 & up | Approx. Retail Price: $49.99 |

Thwip into supercharged action and adventure with Power-Charge Spider-Man from Hasbro! This cool Spidey toy features 3 exciting modes of play — each with unique lights, sound effects, and phrases. Simply press the button on Spider-Man’s chest to activate each mode, including Anti-Gamma Mode, Web-Tracking Mode, and Power-Web Mode. With an easy-2-do twist activation, rotate Spider-Man at the waist in one direction to throw a powerful punch or in the opposite direction to blast a web projectile. Standing at 14.5-inches tall, this action figure for kids is the perfect addition to any collection of Super Heroes. Look for even more Marvel figures to collect (each sold separately, subject to availability).

SAVAGE SMASH HULK
(HASBRO | Ages 4 & up | Approx. Retail Price: $29.99 |

HULK SMASH! Imagine fierce action and adventure with the Marvel Savage Smash Hulk figure from Hasbro! Playtime gets a gamma-powered boost with this collectible 2-in-1 action figure. Lift the arms and lower them in a smashing motion to cycle through 2 angry modes of play, including Classic Angry Mode and Savage Angry Mode. Featuring design inspired by Marvel Studios’ Spider-Man: Brand New Day, part of the Marvel Cinematic Universe, kids ages 4 and up will love re-creating favorite scenes and imagining their own powerful adventures. Spider-Man toys from Hasbro make great gifts for birthdays, holidays, and other special occasions. Look for more Marvel toys for boys & girls to collect, including cool action figures, playsets, vehicle toys, and role play gear (each sold separately, subject to availability).

SAVAGE HULK TALK’N ELECTRONIC MASK
(HASBRO | Ages 5 & up | Approx. Retail Price: $29.99 |

HULK SMASH! Unleash gamma-powered playtime with the Savage Hulk Talk’n Electronic Mask from Hasbro! This electronic role play toy for kids features over 10 sound effects and phrases, including moving eyebrows and an opening mouth. Even cooler, it’s kid-activated! While wearing the mask, kids can open their mouths, which will open Hulk’s, and activate awesome effects. Featuring design inspired by Marvel Studios’ Spider-Man: Brand New Day, part of the Marvel Cinematic Universe, kids will love re-creating favorite scenes and imagining their own powerful adventures. Look for more Marvel toys for boys and girls ages 5 and up to build a collection or give as gifts for kids on birthdays, holidays, and other special occasions (each sold separately, subject to availability).

HULK GAMMA SMASH FISTS
(HASBRO | Ages 5 & up | Approx. Retail Price: $24.99 |

Gear up for powerful smashing fun with the Marvel Hulk Gamma Smash Fists from Hasbro! Perfect for kids ages 5 and up, this pair of awesome role play hands let boys and girls imagine what it’s like to battle and smash just like Hulk. Inspired by Marvel Studios’ Spider-Man: Brand New Day from the Marvel Cinematic Universe, these toys are ready to re-create favorite scenes and act out all-new imagined stories. Don’t worry, though – they’re made from safe, soft foam, while built-in grip bands help keep the fists secure and ready for action! Whether gearing up for a costume party or just adding some Super Hero flair to playtime, this toy set will be a smash hit. Want even more Marvel excitement? Look for more Spider-Man toys for boys and girls, including action figures, vehicles, and role play gear to build a collection or give as gifts (each sold separately, subject to availability).

Fists-02.psd

[tarot]

Dan did say there was more stuff this month so we might see the ML versions later in the month.

[Lord_Scareglow]

They literally release the same thing with new words on the package every single time a Basic variety of kids stuff comes out, A fist/Shooty thing, some masks, some big beeping figures and some figures with action features...nuff said, it all ends up at the Dollar store in massive piles.

 

[tarot]

The thing about Wolverine is..... we have absolutely NOTHING to go with him. He is the first of a new universe for us. If there was any other character from that universe, maybe you can build that world but at the moment it's just one guy. Yes, Spidey and Iron Lad will get made but that is common for most universes/

[Lord_Scareglow]

On 4/15/2026 at 3:49 PM, tarot said:

The thing about Wolverine is..... we have absolutely NOTHING to go with him. He is the first of a new universe for us. If there was any other character from that universe, maybe you can build that world but at the moment it's just one guy. Yes, Spidey and Iron Lad will get made but that is common for most universes/

True, they will certainly do an new Ultimate Spider-Man , which is actually so redundant it makes me tear up, because that Spidey looks no different then any other one, god at least Wolverine is unique for a Wolverine and Iron Lad (Man), but like Spider-Man is not the one. 

if they actually were cool, Like that could be a place for American Chavez (finally) , at least the X-Men had some cool characters or at least different, could get Armor there, but really she was in Astonishing X-Men...so like finish that, Maystorm was cute, either way there will be A Spider-Man and likely yer right Iron Lad, but like maybe a Maker and Doom, but like probably nothing else, and that's a snooze. 

[JohnF]

On 4/15/2026 at 8:33 PM, tarot said:

Dan did say there was more stuff this month so we might see the ML versions later in the month.

I was just wondering when we're gonna see the ML versions. I hope it is indeed this month. 

[JayC]

Yesterday we started to see Spider-Man: Brand New Day movie products officially revealed for both Hasbro and LEGO.

For the Hasbro stuff it was just the stuff made for the kids including new 4.5" ActionVerse figures. Actually we only got to see those because they were shown on the back of the packaging for the SUPER CHOMPIN’ TANK which looks like is Hasbro's play on the NYPD ATV seen in the trailer, only with a Spider-Man make-over. Again this is the kids stuff. The figures shown were Spider-Man, Green Hulk, Scorpion, and a Black And Gold Costume Spider-Man which may not actually appear in the movie, hard to tell with the kids stuff.

We also saw the reveal of a larger size Green Hulk named SAVAGE SMASH HULK . We saw Bruce Banner in the trailer for the movie but not Hulk. Looks like Hulk will be reverting back to his more angry ways in this movie which we haven't seen since the beginning of Infinity War.

The Hasbro kids stuff and LEGO sets have a street date of May 31. The movie hits theaters on July 31, 2026 and the studios wants to make sure the kids stuff is out on retail shelves well before the movies release because that is advertising for them.

But what about the adult collector stuff, and more specifically Marvel Legends figures for the movie? Well they are coming, well at least a few anyway.

Hasbro has not yet officially confirmed anything, so this of course is still RUMOR, but all indications so far is we will be seeing THREE Marvel Legends figures initially released, at least 3 for a mainline release.

The three figures RUMORED to be coming are Spider-Man, Punisher and Hulk.

I assume Spider-Man will be in the suit we saw in the trailer.

Punisher based on the listing may not be movie related. The way the listing read made it seem like IT WAS NOT MOVIE based. At first that might seem odd, however we just got a MCU Punisher Marvel Legends figure from the second season of Daredevil: Born Again. So while they may have wanted to get a key character out like Punisher in this movie line, I suppose it's possible Hasbro felt it would be to soon to release another MCU one that based on the trailer looks pretty similar to the Daredevil one, so instead is gonna give us another comic version. We will have to wait and see.

Finally for Hulk, I don't want to get to Movie SPOILERISH, but I don't think the figure will be green. If you have been following the movie rumors then you know what I am hinting at.

As for additional characters such as bad guys, well so far I have seen no indications of those for Marvel Legends. I have a feeling we are just going to get the three figures and then later we will see Hasbro release other figures assuming the movie is a hit. This is a trend we have been seeing more and more from Hasbro when it comes to MCU Marvel Legends figures.

Deadpool and Wolverine only got 3 Marvel Legends figures released initially. Thunderbolts got two 2-packs initially. Fantastic Four had the most figures with 6 figures and so far hasn't had anymore. We got a second wave of Deadpool figures her recently with a third wave rumored coming and that shirtless Wolverine Target exclusive. There is a third Thunderbolts 2-pack rumored to be coming. Haven't seen any more Fantastic Four movie themed waves rumored but it does seem like Avengers: Doomsday will see a fair number of movie figures released later this year.

The upside of waiting to release other figures from a movie is that it gives Hasbro time to make sure the figures are accurate to their appearances in the movie. Sometimes Hasbro only has early concept art to go by when they try and get figures released before the movie premiers which lead to inaccurate looks. Then we have to go back and buy the figures again when Hasbro does the corrected versions later on. I don't know about you, but I'd rather wait than get an inaccurate looking figure.

So when might we see the three Marvel Legends figures revealed? I can't say for sure but I have a feeling it will be this month. Hasbro's Dan Yun in a tweet yesterday confirmed we will be getting more Marvel Legends reveals in April:
 

Hasbro doesn't usually like to debut MCU figures for an upcoming movie during their Fanstreams which we just had this week, so my guess is they will get revealed soon through some corporate media site. From what I have seen the Marvel Legends Brand New Day figures are slated to hit shelves around July, so the reveals and pre-orders should definitely be coming soon.

When those reveals come we will be sure to have that news here for you on MarvelousNews, so stay-tuned.

[JohnF]

So the rumours about which version of the Hulk will appear could be true...Interesting. I would very much like to see some of the villains get made as well, especially Scorpion. 

[leokearon]

Three figures of characters we already have again, yeah there's a reason I largely stopped with the MCU figures

[Ironspider428]

I highly doubt Punisher will be comic. More than likely he'll have a beard and the fingerless gloves from the set photos.

On 4/16/2026 at 8:58 AM, leokearon said:

Three figures of characters we already have again, yeah there's a reason I largely stopped with the MCU figures

Lmao by that logic you shouldn't be collecting most released Legends. Otherwise I got 28 comic Wolverines since 2016 that would like a word with you

[Lord_Scareglow]

Hmmm, so potentially only 3 figures, yeah makes sense, seems to be the way they are doing New Movie MCU stuff, CABNW, D&W, Thunderbolts, I guess avoid spoilers, I got no interest for these myself, but I always like seeing new Legends, I wanna bet the Punisher will be MCU and just a wee bit different then the DD one, putting a single comic figure in there seems odd and an odd chance, Pale Green, I mean Gray Hulk...err whatever Hulk, probably a re-paint of Recent Red Hulk with a new head, Spider-Man oh isn't this just the same suit the final swing look, but darker less shiny colors? I think the most exciting things for people here might be the chances at some new MCU dudes, Scorp, Boomerang, Tanrantula, Tombstone, etc, they should just be doing a whole wave out the gate with a Hulk BAF...seems to write itself.